"Light of Birth" in MEDIA AMBITION TOKYO 2016

WOW will be present at the exhibition held at MEDIA AMBITION TOKYO [MAT] 2016 between 26th of February and the 21st of March. The meeting place will be Roppongi Hills Tokyo City View. "Light of Birth" will be a video projection experiment focused on 3D holograms, held at "MAT LAB," a place of urban experiments, where each artist and company will present one masterpiece.

Light of Birth


This magical hologram art uses lasers and mist to give birth to a glistening artwork of light in the air. Light emitted from several different light sources blends according to a program and the points where these lights accumulate glisten brightly.

It has a simple setup and contains a fundamental idea. In the natural world all things you can see with your eyes reflect light in all directions. This hologram reproduces a state of light close to this. The sudden appearance of an artwork of light in an empty space is magical, making you recall the birth of "matter."

The system used in this artwork is a calibration between a coordinate system on a computer and one in the real space. The idea for it was born when producing the face-mapping "OMOTE" that uses the same principal. Cutting edge technology including AR, VR, and 3D printers also use this concept as their base, and what's interesting is the usage by all of these of open source code such as OpenCV. The codes that describe the natural world are laws, and these laws "create" the actual world. In that you can remember Plato's ideal state that "existence" is born from "ideas." If I may speak boldly, "In the beginning there was the word" could perhaps be replaced by "In the beginning there was the code."

▶View movie


2016 will be MEDIA AMBITION TOKYO (MAT)’s 4th year in running. To fans and the curious, the event is a real‐life showcase of topnotch technological culture that takes an experimental approach to urban implementation. With its headquarters (MAT Lab) situated in Roppongi, venues have further multiplied to Aoyama, Ginza, Iidabashi, Ochanomizu, and Odaiba, at which super‐edgy artwork, video, music, performances, hacks and talk shows will be hosted.
Programs have organically increased, expanded and connected simultaneously with the number of domestic and international participants by way of innovators, organizations and events, allowing MAT to mature as an active body.
With 2020 and beyond in mind, and not omitting the largely evolving systematic designs of transportation, communication and information, the event addresses the potential of technology in creating the city’s future. MAT aims to substantialize the reformative movement in technology art through experimental validations unbound by genre or category.


Date:February 26th (Fri) - March 21th (Mon, Ntl Holiday), 2016
Time:10:00 - 22:00
Entrance:DOOR ¥1800, ADV ¥1500 (TOKYO CITY VIEW charge)
▶MAT official website

WOW on media